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Massino Giorgetti was born in Rimini and Fashion was an early passion to him, with he first started working for the most important boutiques and in show rooms distributing international brands. His carrier is broad and assorted and it allows him to develop a vision of fashion product from a designing perspective as well as a commercial and strategic ones. 2008 is the turning point year and in partnership with Paoloni Group, he starts his own MSGM brand. What he puts in MSGM is entrepreneurship, passion for fashion and most of all his interest for indie music, contemporary art and all the new generation’s creative expressions taking hold the web. The idea which lies beneath is to mix and match the great tradition , like Yves Saint Laurent and Coco Chanel, with a sense of detachment and revolution of the new millennium.