There are countless means for promoting your business. You can advertise through TV ads, newspapers, magazines, radio, and even on social media platforms. But not all of these approaches guarantee high returns. If you’re starting a small business, yard signs are a more fitted advertising strategy. Here are the reasons why.
1. Yard Signs Target Local Audience
It requires more money if you choose to advertise through internet ads and TV. You could be targeting a wide range of audiences through these means but they are unlikely to become your customers. If you are still starting with your small business, it is better to target customers near your area.
Customers are not likely to travel great distances for products that are already available in their location. Thus, using yard signs will prove to be a more effective means of advertising your small business. These signs target customers who are already close enough to pay a visit to your business without costing you a huge amount of money in promoting.
2. Yard Signs are Budget-friendly
Several types of local promotions require a huge amount of money to begin with. Advertising through billboards is truly effective but can cost you a big amount of money for just a brief exposure. The same thing can be said about television advertising. It also needs a lot of money and effort for your business to be promoted.
Yard signs may be one of the traditional ways of advertising but it is one of the most budget-friendly. Instead of spending lots of money on a billboard, you can spend less on a collection of yard signs that can be placed almost anywhere in your area. They are also manageable to set up, which doesn’t require too much effort in mounting them.
3. They Expand Brand Awareness
Is your business located in a single area only? You can spread your brand awareness through those who drive by your business. Maximize your audience by spreading your yard signs in your location. They might be simple but they are effective. The locals will be more likely to care about what your yard sign says.
So, it is best to put them in the areas that are accessible to everyone. These signs don’t require too much effort to be installed. You can put them at high-traffic areas, double-sided, so people are likely to view them in both traffic directions.
4. They Propose Customer Delight
Yard signs from imprint target not only older customers but also younger people as well. You might think that these signs are intended for those who are not techy enough to search online regarding local businesses but they are for millennials, too. Yard signs aim to inform a wide range of audience that are most likely to be your customers.
Just like any other advertising means, the purpose of these yard signs is to promote, inform and recommend the best products and services. Through this, your broad audience will be persuaded to support your local business.
5. They Increase Sales Through Exposure
Studies suggest that it is necessary for the consumers to be exposed at least 7 times to a product for them to decide to buy it. This is according to “The Rule of Seven” in advertising. Whether this still applies or not, there is no question that greater exposure to the products leads to greater numbers of sales.
Stationary signs such as a custom yard sign can lead to far more than 7 times of exposure to the product and services your business can offer. Thus, there is a higher possibility that consumers are more likely to support what you have in your locality.
Think wisely before spending too much on your business promotion especially if you are still starting your local business. It is better to invest in cheaper promotional materials that can still give you an effective result.