Founder Pierre Balmain’s design vision was of femininity and opulence. His beautifully embroidered creations with nipped-in waists and longer, fuller skirt shapes were worn by icons ranging from Audrey Hepburn to Ava Gardner to Josephine Baker and Brigitte Bardot. Today, under the direction of hugely acclaimed Olivier Rousteing, Balmain’s decadent design codes are still intact, but infused with a rock’n’roll, even hip-hop attitude and muses such as Rihanna.